Service

WMR provides Intelligent Market Research that helps clients identify opportunities and maximize their potential. We can help to convert existing internal data or collect fresh data through consumer or business surveys.

We have analysts who will rigorously analyze the data using advanced techniques to come up with actionable business solutions.

We offer a full range of services in all quantitative and qualitative methodologies. We specialize in online and CATI data collection, but also offer in-depth personal interviewing, focus group discussions, mystery shopping, in-mall or in-street intercept interviewing, product testing, in-home interviewing and door-to-door data collection in the following key areas.

Concept Development, Branding & Packaging
Product Awareness & Usage
Consumer Attitudes & Behaviors
Marketing Communications Development & Tracking
Customer Satisfaction, Loyalty & Segmentation
Patient Emotional & Therapeutic Insights
Physician, Opinion Leader and C-Level Discussions

Computer Assisted Telephone interviewing in multi-languages using native speaking and multi-lingual interviewers (CATI)
Online / Web surveys with panelists (CAWI)
Computer Assisted Personal interviewing in-hall or central facility (CAPI)
Focus group discussions, depth interviewing, F2F data collection methods (home visits, trade shows, street or mall intercepts, etc.)
Survey programming and hosting
Questionnaire design and drafting
Data delivery in different formats (Tabulations, Excel, ASCII, SPSS)
Top line summaries, full reporting and desk research



SERVICE WMR provides Intelligent Market Research that helps clients identify opportunities and maximize their potential. We can help to convert existing internal data or collect fresh data through consumer or business surveys. We have analysts who will rigorously analyze the data using advanced techniques to come up with actionable business solutions. We offer a full range of services in all quantitative and qualitative methodologies. We specialize in online and CATI data collection, but also offer in-depth personal interviewing, focus group discussions, mystery shopping, in-mall or in-street intercept interviewing, product testing, in-home interviewing and door-to-door data collection in the following key areas. Concept Development, Branding & Packaging Product Awareness & Usage Consumer Attitudes & Behaviors Marketing Communications Development & Tracking Customer Satisfaction, Loyalty & Segmentation Patient Emotional & Therapeutic Insights Physician, Opinion Leader and C-Level Discussions Our main services include but are not limited to the following: Computer Assisted Telephone interviewing in multi-languages using native speaking and multi-lingual interviewers (CATI) Online / Web surveys with panelists (CAWI) Computer Assisted Personal interviewing in-hall or central facility (CAPI) Focus group discussions, depth interviewing, F2F data collection methods (home visits, trade shows, street or mall intercepts, etc.) Survey programming and hosting Questionnaire design and drafting Data delivery in different formats (Tabulations, Excel, ASCII, SPSS) Top line summaries, full reporting and desk research
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